IcebergFinder.com was developed by C-CORE, in partnership with the Canadian Space Agency (CSA), the European Space Agency (ESA), Hospitality Newfoundland & Labrador, Atlantic Canada Opportunities Agency (ACOA), zedIT and Newfoundland & Labrador Department of Tourism, Culture and Recreation. The website reports the locations of icebergs along Newfoundland & Labrador’s east coast and is geared toward tourists and the tourism industry. During the iceberg season, satellite surveillance is used to locate the icebergs, which are then mapped using Google Maps. The website cleanly merges advanced satellite image analysis with the familiar Google Maps application for easy navigation by non-technical users.
IcebergFinder.com also features an iceberg guide to the best times and places to view icebergs around Newfoundland & Labrador, as well as general information on the origin of icebergs, answers to frequently asked questions and educational content on how icebergs are detected using SAR and optical satellites.
This marriage of satellite technology, web technology and the tourism industry was recognized by the Canadian e-Tourism Council for excellence in website design, online destination marketing and innovation. It was singled out for its value to both tourists and the hospitality providers, and for its responsiveness to consumer and travel trends. It remains a high-value technology for the Newfoundland & Labrador tourism industry. Its iceberg location maps are updated regularly, reflecting the most recent satellite imagery for the area of interest, providing a base of information for rapidly updated “new media” such as Twitter.
Visit IcebergFinder.com or follow @IcebergTweets for more information about seasonal iceberg spotting of the coast of Newfoundland & Labrador.